I'm an advertising copywriter and designer who tells stories that connect brands and people. Sometimes I use pictures, but more often I use words.
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Portfolio
Here are samples of my work. Some are posts from my pet industry blog, and others are advertising campaigns I developed.
Emily's Dog Jogger Collateral
Postcard created to gain clients who live close to each other.
Pet Airways
Client: Pet Airways
Project: Create a campaign that makes the target audience aware that this specific kind of travel exists for their pets.
Target Audience: Pet owners who want to travel long distances with their pets.
Body Copy: Finally, an airline solely dedicated to safe travel for your best friend.
Because they are seated in the main cabin, your pet can go wherever you go, safely and comfortably. Come take a look at everything else we have to offer at www.petairways.com
New Headline: Upgrade your pet from cargo to coach.
New Tagline: Where your pets are our only passages.
Image: I used Adobe Photoshop to create the image of a dog traveling with his head out of the window of a plane.
Project: Create a campaign that makes the target audience aware that this specific kind of travel exists for their pets.
Target Audience: Pet owners who want to travel long distances with their pets.
Body Copy: Finally, an airline solely dedicated to safe travel for your best friend.
Because they are seated in the main cabin, your pet can go wherever you go, safely and comfortably. Come take a look at everything else we have to offer at www.petairways.com
New Headline: Upgrade your pet from cargo to coach.
New Tagline: Where your pets are our only passages.
Image: I used Adobe Photoshop to create the image of a dog traveling with his head out of the window of a plane.
Graciela's Dog Dictionary
How To Know If A Puppy Is A Girl Or A Boy
This is how to know if a puppy is a boy or a girl.
Gently turn them over so that you can see their belly.
You will be looking for a Hersey’s kiss shaped bump that looks like an “outie” belly button.
If it is far down between their legs, you are holding a girl.
If it is in the middle of their belly, you are holding a boy.
Gently turn them over so that you can see their belly.
You will be looking for a Hersey’s kiss shaped bump that looks like an “outie” belly button.
If it is far down between their legs, you are holding a girl.
If it is in the middle of their belly, you are holding a boy.
6 Steps To Prepare Your Pets For A Hurricane
This year's hurricane season has been one of the most destructive in history, but it is not over yet.
The 2017 Atlantic hurricane season started on Thursday, June 1st, and doesn't end until Thursday, November 30th.
So we have compiled a list of 6 basic steps you can take to help ensure your pet's safety during a hurricane.
1. Make sure that your pet is micro-chipped. And remember, microchips aren't just for dogs. Reptiles, birds, horses, and even guinea pigs can be micro-chipped.
The 2017 Atlantic hurricane season started on Thursday, June 1st, and doesn't end until Thursday, November 30th.
So we have compiled a list of 6 basic steps you can take to help ensure your pet's safety during a hurricane.
1. Make sure that your pet is micro-chipped. And remember, microchips aren't just for dogs. Reptiles, birds, horses, and even guinea pigs can be micro-chipped.