I'm an advertising copywriter and designer who tells stories that connect brands and people. Sometimes I use pictures, but more often I use words.

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Here are samples of my work. Some are posts from my pet industry blog, and others are advertising campaigns I developed.

Kaizen Fitness Rebrand

Client: Kaizen Fitness

Reposition Kaizen Fitness so that the company has a smaller more specific client niche.

Kaizen Fitness' Origin Story:
The owner and founder of Kaizen Fitness began working out on her own as a means of battling weight gain caused by depression. At that time, she was going through a divorce and was now forced to raise her 3 children alone, while working a full-time job.

She began lifting hand weights on her breaks at work and later joined a gym.

Pet Airways

Client: Pet Airways

Project: Create a campaign that makes the target audience aware that this specific kind of travel exists for their pets.

Target Audience: Pet owners who want to travel long distances with their pets.

Body Copy: Finally, an airline solely dedicated to safe travel for your best friend.
Because they are seated in the main cabin, your pet can go wherever you go, safely and comfortably. Come take a look at everything else we have to offer at www.petairways.com

New Headline: Upgrade your pet from cargo to coach.

New Tagline: Where your pets are our only passages.

Image: I used Adobe Photoshop to create the image of a dog traveling with his head out of the window of a plane.

The #1 Way To Cure Pet Hot Spots, Rashes and Ear Infections

The #1 Way To Cure Pet Hot Spots, Rashes and Ear Infections
Pet Care Tips
pug puppy.jpg
The number one way to cure your pet's hot spots, skin rashes, and ear infections is to edit or change their diet. This is because these symptoms are commonly linked to the ingredients found in many pet foods. Some of these ingredients are not derived from natural sources and are not something your "kiddos" should be ingesting on a regular basis. This list includes dyes, synthetic preservatives, and added hormones. Other ingredients in your pet's food that may be causing these issues are foods that their body doesn't need on a regular basis, like corn, wheat, rice, or soy. These foods are often used as fillers and are typically not biologically appropriate. They are typically only added to kibble to save the pet food company money when producing the product.

Always read the labels on your pet's food. We suggest you avoid purchasing dog food that contains the following:

1. BHA, BHT Ethoxyquin, Propylene Glycol, Sodium Selenite

2. Meat meal & by-products

3. Corn, wheat, soy & beet pulp

4. Products from China and rendering plants

5. Onions, grapes, garlic, and avocados

The following foods have the highest Amazon customer review ratings.

Orijen Adult Grain-Free Dry Dog Food

ACANA Wild Prairie Regional Formula Grain-Free Dry Dog Food

Earthborn Holistic Primitive Natural Grain-Free Natural Dry Dog Food

ZiwiPeak Daily-Dog Lamb Cuisine Air-Dried Dog Food

These canned foods also have the highest Amazon customer review ratings.

Earthborn Holistic Chip’s Chicken Casserole Grain-Free Natural Moist Dog Food

Eagle Pack Lamb Formula Canned Dog Food

Fromm Four-Star Nutritionals Shredded Chicken Entree Canned Dog Food

6 Steps To Prepare Your Pets For A Hurricane

This year's hurricane season has been one of the most destructive in history, but it is not over yet.

The 2017 Atlantic hurricane season started on Thursday, June 1st, and doesn't end until Thursday, November 30th.

So we have compiled a list of 6 basic steps you can take to help ensure your pet's safety during a hurricane.

1. Make sure that your pet is micro-chipped. And remember, microchips aren't just for dogs. Reptiles, birds, horses, and even guinea pigs can be micro-chipped.

Natural DIY Flea Repellent and Skin Rinse

Are you ready? Of course you are. You are ready learn how to make a natural flea repellent and skin rinse for your dog. You will need 6 fresh lemons, a knife, a cutting board, a saucepan, a spray bottle, a large water pitcher and a liquid strainer. WOOHOO! Let's go!!

1. Slice your lemons into medium sized pieces.

2. Fill the saucepan about halfway with water and add the lemons. Cook on medium-high until boiling. Let them boil for about 2 or 3 minutes, then turn the temperature down.

3. Let your lemons sit in the hot water for about 30 minutes or until cooled.